The blog.
AI video editing, short-form craft and how agencies scale video, from the team that makes it every week.
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Craft · · 5 min read · Harsh Sharma
9:16, 1:1 or 4:5? Choosing vertical video formats for every platform
Which aspect ratio to use for Reels, Shorts, TikTok, LinkedIn and feed posts, how to frame one edit for several formats, and where to keep captions out of the way.
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Inside ReelNinja · · 5 min read · Swarit Bhardwaj
Inside ReelNinja: the in-house tools behind our videos
The Style System, the Editing Brain and Engram, our clip search tool: what each one does, and why they let a small team deliver short-form video at scale.
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AI editing · · 6 min read · Swarit Bhardwaj
AI video editing in 2026: what it does well, and where people still matter
AI now handles most of the hours in short-form editing. Here is what it is genuinely good at, and the decisions that still need an editor's eye.
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Podcasts · · 7 min read · Harsh Sharma
How to turn one podcast episode into ten short clips
A practical workflow for clipping a long episode into short vertical videos for Reels, Shorts and TikTok, without losing your show's voice.
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Craft · · 5 min read · Harsh Sharma
The first three seconds: how short-form hooks work
Why most short videos are decided before the viewer hears the point, and simple ways to open stronger.
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Workflow · · 6 min read · Swarit Bhardwaj
How to write down your video editing style, so anyone can match it
A simple style guide for short-form video: the decisions to capture, how to find them in your best videos, and how to keep every editor consistent.
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Agencies · · 6 min read · Harsh Sharma
Eight questions to ask before hiring a white-label video editor
What agencies should check before handing client videos to a production partner: style, turnaround, revisions, confidentiality and price.
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